Why Buy Black?

Black-owned Businesses have been hardest hit by the impact of Covid-19. This has resulted in over 40% of Black businesses being forced to close their doors - further widening the already existing equity gap.

On a day when consumer spending financially puts many big-name retailers in the black, please know that your spending dollars make a real difference for small Black-owned businesses too. Buying Black means investing in a dream, a family, a community - and can make all the difference in the success of a small business as we continue to navigate these uncertain times. This holiday season, take a stand. Commit to continuing the work of supporting Black entrepreneurs because buying Black is more than a moment - it’s a movement.

#BUYBLACKONBLACKFRIDAY